Video Production: Content is King, but Video Rules
People’s obsession and appetite for video is seemingly insatiable. Every minute, ten hours of video is uploaded to YouTube. As a communicator, it’s good to know your way around a camera.
To get smart on film and video, in 2005 I earned a certificate in filmmaking from New York University School of Continuing & Professional Studies. This coursework enabled me to produce multiple video projects at Realogy at significant savings to the company. Seeing the value of my department’s in-house video production capabilities, Realogy invested in building a fully functional film studio in its headquarters.
The video below features an interview Rob Fletcher of Quixote Consulting. Before rolling the tape, I first worked with Rob to hone his key messages. Once Rob was ready, I then set up the camera shoot, conducted the interview, and then edited the piece using Final Cut Pro.
In addition to numerous C-level executive and employee interviews such as the one above, I have also produced employee orientation DVDs, green screen shoots, and 16 mm color sync sound film projects.
Video: A Natural Progression
I chose to study video seeing it as a natural progression in my professional development. In my early communications career, I studied computer graphics and desktop publishing. From there I grew into the role of publications editor to share information via the written word. In time, I was promoted to media relations where I could communicate with audiences through presentations and live interviews. By adding video production to my communications skill set, I could then tell a story visually through a medium that integrates my previously acquired skills with graphics and language. Whether shooting with betacam, my own 3-chip camera, or a camera phone, my education has served me well.
To see additional video interviews I conducted and produced, please visit the B2B section of the Realogy.com site. To see more samples of my work, please visit my portfolio page.