Home > marketing > Marketing Communications: The Soft Sell

Marketing Communications: The Soft Sell

December 19th, 2008
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Marketing and communications have become a blended art. Rarely can one live without the other. The sample below walks this “marcom” tightrope by laying out a complex value proposition in a storyline that is broken into bite-sized chunks. The result is a sales piece that offers substance for the reader while positioning the organization and its leaders in a positive light. I wrote and designed the structure of this document, as well as directed the photo shoot for the cover.

To see more samples of my work, please visit my portfolio page.

marketing

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