Marketing Communications: The Soft Sell
December 19th, 2008
Marketing and communications have become a blended art. Rarely can one live without the other. The sample below walks this “marcom” tightrope by laying out a complex value proposition in a storyline that is broken into bite-sized chunks. The result is a sales piece that offers substance for the reader while positioning the organization and its leaders in a positive light. I wrote and designed the structure of this document, as well as directed the photo shoot for the cover.
To see more samples of my work, please visit my portfolio page.